Enterprise Ready
Becca WenningAI & Fashion Tech
A 12-week program built for women building tech companies at the idea stage.
Are you serious about building?
Schedule 15-minutes with Nomiki to learn more and lock in your spot.
Women Building in Theanna
Becca WenningAI & Fashion TechLive with Patients
Erica BolarHealthTechTraction + Paying Customers
Anna McMasterFemTech
MVP Shipped
Aimen KhanBeauty & Fashion Tech
Scaling
Kim BennettLegalTech
Growing Revenue
Briana SuccopFamily Tech
Gaining Traction
Johanna CyranDating & Lifestyle TechIs this you?
Built for first-time female founders
Especially if you've never built a tech company before and don't know where to start.
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You don't know where to begin
Everyone says "just build something," but no one explains what to build, who to build it for, or how to know if it's worth building at all.
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Too much advice, no clear direction
Podcasts, Twitter threads, courses, mentors. Everyone has an opinion, and most of it contradicts itself.
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You're not technical and that feels like a blocker
You have ideas, but translating them into a real product feels overwhelming when you don't know how software gets built.
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Every decision feels high-stakes
Should you validate first or build? Talk to customers or hire help? Without a framework, everything feels risky and urgent.
WE'VE GOT YOU
What if you had a clear path forward?
A 12-week system that gives you the framework, tools, and support to go from idea to paying customers.
Clear Framework
Step-by-step guidance so you always know what to work on next
Expert Support
Weekly sessions with founders who've been there
AI-Powered Tools
Build faster with technology designed for non-technical founders
HOW IT WORKS
Take a quick tour of the platform
See how Theanna's AI-powered platform guides you through every step—from validating your idea to landing your first customers. Watch how founders just like you use the tools to build with confidence.
The Journey
12 weeks to get your startup in front of customers
01 · IDEA STAGEWeeks 1-4
Validate Your Idea & Find Your Market
Transform your concept into a validated business opportunity with real market research, customer discovery, and a compelling value proposition.
- Validate your idea with real market research
- Define your ideal customer profile
- Craft your unique value proposition
- Build your founder story
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02 · MVP STAGEWeeks 5-8
Build & Launch Your Product
Design and ship your minimum viable product using AI-powered tools, get your first users onboarded, and start collecting valuable feedback.
- Design your minimum viable product
- Launch with Lovable's AI-powered builder
- Get your first users onboarded
- Collect and implement feedback
MVP
03 · TRACTION STAGEWeeks 9-12
Go-to-Market and Onboard Customers
Define your key metrics, build a sustainable marketing engine, develop revenue strategies, and get ready for investor conversations.
- Define and track key metrics
- Build your marketing engine
- Develop revenue strategies
- Prepare for investor conversations
ARR
MRR
Users
↗
Theanna Founder Story
This is what I have been looking for. This is it. This is exactly what I wanted.Jenna BoyleMental Health Coach & Woman Tech FounderJanuary 2026 Cohort
OVERVIEW
How Jenna found her dream customer and product-market signal
Joined Theanna in November and found her dream customers by January
Jenna Boyle is a mental health coach turned tech founder. After years of working in the wellness industry, she knew she wanted to build something bigger — but didn't know where to start. Theanna gave her the framework and community to go from idea to real traction.
THE PROBLEM
Spinning her wheels without a clear direction
Jenna knew she wanted to help people with mental health through coaching, but she was stuck. She had tried multiple approaches — different niches, different offers — but nothing was clicking. She felt like she was spinning her wheels, unsure of who her ideal customer really was or what they'd actually pay for.
THE THEANNA PROCESS
Niching down and talking to real customers
Through Theanna's framework, Jenna learned how to define her ICP, write interview scripts, and conduct customer discovery calls that actually revealed insights. She stopped guessing and started listening. The process helped her narrow down from "anyone who needs mental health support" to a specific, underserved segment.
THE BREAKTHROUGH
Finding her dream client — and real willingness to pay
By interview #14, Jenna found her dream client — someone who matched her refined ICP perfectly and expressed genuine willingness to pay for her solution. This wasn't just validation; it was proof that her positioning was finally right. She had found product-market signal.
WHAT'S NEXT
Building her product with confidence
Jenna is now building her product with clarity she didn't have before. She knows exactly who her customer is, what they need, and what they'll pay. Theanna gave her the structure, the community, and the expert guidance to stop spinning and start building.
Cohort Details
Join the Next Cohort
Kickoff is in 11 days!
Start Date
March 3rd, 2026
Cohort Size
Limited to 50 women
Investment
$297/quarter
What to Expect
A Week in the Program
Here's what a typical week looks like — designed to fit around your life while creating real momentum.
Monday1-2 hrs
Expert session delivered
Expert session delivered to your inbox every Monday helping you work through the AI-guided modules.
Tuesday4-6 hrs
Intelligent frameworks
Work through your startup frameworks tailored to your company supporting you through each phase.
Wednesday1-2 hrs
Customer discovery calls
Apply what you're learning by talking to real potential customers.
Thursday30 min
Cohort virtual check-in
Meet once a week via Zoom to share wins, ask questions, and get feedback from your cohort.
Friday30 min
Track goals + growth
Capture your progress and set up next week for success through the Traction board inside the platform.
Total commitment:10+ hours a week
Everything You Need to Launch
A complete toolkit and support system to go from idea to traction.
250+
Women founders in community
5
Cohorts completed
100+
Hours of expert content
Lovable Platform Access
We partner with Lovable—get free credits to build your MVP with AI-powered tools.
12-Week Curriculum
Step-by-step modules covering idea validation to traction, using AI and expert guidance.
8-12 Expert Sessions
Live Q&A sessions with experienced founders and operators, plus additional sessions accessible in the platform.
Private Community
Connect with your cohort in a dedicated channel, plus full access to hundreds of founders in Theanna.
Partner Perks
Access discounts from Lovable, AWS, Customer.io, HubSpot, and more.
Goal Tracking
Connect with Stripe to track your revenue, set custom goals, and prep for investor conversations.
What Founders Say
Loved by women building the future of tech
The Real Cost
What founders spend before traction
$2K–$7K
Courses & programs
100+
Hours in content loops
3–7%
Equity given up
Theanna by comparison
$297/quarter· 0% equity
Clear milestones. Weekly accountability. Execution over content.
PARTNERED WITH
Build Your MVP Without Code
Every founder gets access to Lovable's AI-powered platform to build, launch, and iterate—no technical skills required.
AI-powered developmentShip in daysReal products
Is This Right for You?
The Fit Check
You're a Good Fit If...
- You're a woman with a tech startup idea or early-stage company
- You're ready to put in the work—not just watch videos
- You want accountability and structure
- You value community and peer support
- You're open to feedback and iteration
This Isn't For You If...
- You're looking for a get-rich-quick scheme
- You want someone else to build your company
- You're not willing to invest time weekly
- You prefer working completely solo
- You're not interested in tech/digital products
About the Founder
Meet Nomiki
Hi, I'm Nomiki. With 15+ years in product leadership, I've helped build and scale products at startups and Fortune 500 companies alike.
I built Theanna because I saw too many talented women founders spinning their wheels — not from lack of skill, but from lack of a clear framework and honest support system.
Women Build Cool Sh*t is the accelerator I wish I had: structured enough to create momentum, flexible enough for real life, and led by someone who's been in the trenches.
FAQ
Questions? We've Got Answers.
From Our Founders
What They're Saying
“I just have to say I am LOVING this entire platform, process, everything. You my friend have built something amazing and I am learning so damn much! I may be moving slower than I would like but I am taking in EVERY SECOND and really really embracing this journey. Just wanted to say BRAVO!”
Gina Cano
Founder of Unapologetic Tech
“I just want to tell you what you have created is insane and is blowing my mind. I literally have said out loud at least 10 times "this is insane" and in the best way possible. I hope you wake up really proud of yourself. You have created something amazing all while maintaining connection in such a beautiful and authentic way.”
Jen Schimbeno
Founder of My Dead Plan
“It's super helpful. Truly. I love the framework and the way it's walking through. The thing is I spend a lot of time in Claude/ChatGPT but this feels way more targeted and structured. Whereas the others let me meander and go off topic. (Which I don't need to meander) so it's a good thing lol”
Kristi Candela
Founder of BeeCene
One program,
endless possibilities
Next Cohort
Limited SpotsMarch 3rd, 2026
$297Billed every 3 months · Cancel anytime
What's Included
Private community channel
Expert session replays
AI-powered execution software
Live events with experts
Revenue and goal tracking
Weekly founder meetups
Limited to 50 women per cohort