Maya OkaforBrightloop · Scheduling for dental clinics193%Founder-led LinkedIn posts, 3 a week
WorkedLinkedIn21 days
41Demo requests, up from 14BeforeAug 4 to Aug 25 · 21 days
Run GTM experimentsand get traction.
Use your data to drive your experiments, then double down on the winning tests to build momentum.
Data
TheannaDay1Experiment
+193%Results
Maya OkaforBrightloop · Scheduling for dental clinics193%
Lena VossFernwork · Plant care subscriptions132%Abandoned cart email with a care guide
WorkedEmail14 days
51Recovered orders, up from 22BeforeJul 28 to Aug 11 · 14 days
Tess AlbrightQuillstack · Proposal software for agencies72%Case study page for every agency client
WorkedYour site28 days
31Paid conversions, up from 18BeforeAug 25 to Sep 22 · 28 days
Zoe LindqvistNorthpaw · Pet telehealthVet partnership with 5 local clinics
WorkedPartnerships30 days
100%Revenue: $4,600 → $9,180
Ines DuarteSablé · Bakery wholesale ordering140%Sample box mailed to 30 cafes
WorkedOutbound21 days
$7,440Wholesale revenue, up from $3,100BeforeAug 19 to Sep 9 · 21 days
Marcus GrantGroundwork · Landscaping CRM163%Trade show booth, then same-day follow up
WorkedIn person21 days
$31,500Pipeline, up from $12,000BeforeSep 2 to Sep 23 · 21 days
Jun ParkFieldnote · User research repository83%Comparison page against the market leader
WorkedSearch28 days
161Trial starts, up from 88BeforeAug 15 to Sep 12 · 28 days
Maya OkaforBrightloop · Scheduling for dental clinics175%Win-back email to churned clinics
RunningEmailDay 10 of 14
11Reactivations, up from 4BeforeStarted Sep 20 · Day 10 of 14
Kenji SatoKintsu · Repair marketplaceSame-day repair guarantee on the homepage
RunningYour siteDay 15 of 21
38%Bookings: 230 → 318
Aisha BelloKora Skin · Skincare for melanin-rich skin61%TikTok routine videos with dermatologists
RunningTikTokDay 11 of 21
498Orders, up from 310BeforeStarted Sep 21 · Day 11 of 21
Greta LundStillwater · Therapy practice software120%Directory listings on 12 therapist sites
WorkedSearch30 days
119Signups, up from 54BeforeJul 31 to Aug 30 · 30 days
Mira PatelDosewise · Medication reminders97%Pharmacy counter QR cards
WorkedIn person28 days
512App installs, up from 260BeforeJul 26 to Aug 23 · 28 days
Priya RamanLedgerly · Bookkeeping for freelancersAnnual plan offer on the pricing page
WorkedYour site28 days
70%Revenue: $8,200 → $13,940
Jade MoralesShiftwell · Rostering for nursesCold email to 200 nurse managers
WorkedEmail21 days
217%Sales calls booked: 6 → 19
Camila ReyesMesa · Restaurant inventoryWalk-in demos at 40 restaurants
RunningIn personDay 9 of 14
67%Paying locations: 12 → 20
Fatima NoorClearpath · Visa paperwork for founders145%Weekly live Q&A on YouTube
RunningYouTubeDay 25 of 28
27Consult bookings, up from 11BeforeStarted Sep 8 · Day 25 of 28
Theanna spotted itAbandoned carts spike on Sunday nights.
The play: A recovery email with a care guide.
David FeldRentroll · Tools for small landlords72%Reddit answers in r/landlord
RunningRedditDay 12 of 21
129Signups, up from 75BeforeStarted Sep 18 · Day 12 of 21
Aisha BelloKora Skin · Skincare for melanin-rich skinMicro-creator seeding, 25 boxes
WorkedInstagram21 days
125%Revenue: $9,400 → $21,150Priya RamanLedgerly · Bookkeeping for freelancersAccountant referral program
WorkedPartnerships28 days
88%New customers: 41 → 77Zoe LindqvistNorthpaw · Pet telehealth76%Search ads on after-hours vet terms
WorkedSearch21 days
264Consults, up from 150BeforeAug 20 to Sep 10 · 21 days
Theanna spotted itTrial starts come from people comparing tools.
The play: A comparison page against the market leader.
Jun ParkFieldnote · User research repository52%Founder newsletter, every Tuesday
RunningEmailDay 24 of 28
140Trial starts, up from 92BeforeStarted Sep 9 · Day 24 of 28
Theanna spotted itLinkedIn impressions and demo requests rise together.
The play: More founder-led posts, 3 a week.
Amara DialloTendr · Invoicing for contractors126%Free invoice template as a lead magnet
WorkedSearch30 days
702Signups, up from 310BeforeJul 21 to Aug 20 · 30 days
Nora WhitfieldHearth & Co · Home insurance for renters105%Instagram Reels answering renter questions
WorkedInstagram21 days
287Quotes started, up from 140BeforeAug 6 to Aug 27 · 21 days
Ryan ChenTallyho · Event ticketing89%Early-bird pricing for organisers
WorkedYour site21 days
72Events listed, up from 38BeforeAug 12 to Sep 2 · 21 days
Keisha BrooksCrownroom · Salon booking61%Google Business profile, rebuilt
WorkedSearch28 days
338Bookings, up from 210BeforeAug 3 to Aug 31 · 28 days
Yara HaddadLoomlane · Handmade rug marketplacePinterest boards by room
WorkedPinterest30 days
65%Revenue: $6,800 → $11,220Greta LundStillwater · Therapy practice software189%Webinar for new practice owners
WorkedWebinar14 days
26Demo requests, up from 9BeforeAug 21 to Sep 4 · 14 days
Sasha KimPocketcoach · AI fitness coaching64%Paywall moved after the first workout
WorkedYour site21 days
$8,530Revenue, up from $5,200BeforeAug 13 to Sep 3 · 21 days
Ryan ChenTallyho · Event ticketing171%Ticket buyers invited to host their own
WorkedEmail21 days
46New organisers, up from 17BeforeSep 3 to Sep 24 · 21 days
Marcus GrantGroundwork · Landscaping CRM188%LinkedIn DMs to landscaping owners
WorkedLinkedIn21 days
23Sales calls booked, up from 8BeforeAug 5 to Aug 26 · 21 days
Camila ReyesMesa · Restaurant inventoryChef ambassador with a discount code
WorkedPartnerships21 days
82%Revenue: $7,100 → $12,920Sasha KimPocketcoach · AI fitness coaching96%Daily TikToks showing one real workout
RunningTikTokDay 14 of 21
188Trial starts, up from 96BeforeStarted Sep 15 · Day 14 of 21
On this page
+99%
median lift
40 experiments32 finished
Kenji SatoKintsu · Repair marketplace133%Referral credit for both sides
WorkedReferrals28 days
149New customers, up from 64BeforeJul 14 to Aug 11 · 28 days
Elise CarterPagewise · Reading app for kidsParent Facebook groups, one post a week
WorkedFacebook28 days
154%App installs: 420 → 1,066Mira PatelDosewise · Medication remindersOnboarding cut from 7 screens to 3
WorkedYour site14 days
65%Activated users: 180 → 297
Bea CastilloTutorly · Online maths tutoring133%Free first lesson, booked in one click
WorkedYour site21 days
63Paid students, up from 27BeforeAug 8 to Aug 29 · 21 days
Best channels on this page
Average lift, channels with 2+ runs
- LinkedIn+191%
- Outbound+151%
- Email+149%
- Instagram+115%
Tess AlbrightQuillstack · Proposal software for agencies183%Agency owner podcast tour, 6 shows
WorkedPodcasts30 days
34Demo requests, up from 12BeforeJul 29 to Aug 28 · 30 days
Keisha BrooksCrownroom · Salon bookingText reminders with a rebook link
WorkedSMS21 days
78%Repeat bookings: 96 → 171Yara HaddadLoomlane · Handmade rug marketplaceWeaver story on every product page
WorkedYour site28 days
64%Conversion rate: 1.4% → 2.3%Elise CarterPagewise · Reading app for kids161%Teacher bundles for whole classrooms
WorkedOutbound21 days
$6,260Revenue, up from $2,400BeforeSep 4 to Sep 25 · 21 days
Early access
Stop guessing.Start testing.
We're opening the beta to a select group of founders ready to go all in on growth, and to help us shape it into the best product it can be.
Example experiments. Founders, companies and results shown are illustrative.