TheannaGet early access

Run experimentsto gain traction.

  • Customers
  • Funding
  • Branding
  • Pipeline
  • Community

Use your data to drive your experiments, then double down on the winning tests to build momentum.

We'll email you about early access. Unsubscribe anytime.

Maya Okafor, founder of BrightloopMaya OkaforBrightloop · Scheduling for dental clinics193%

Increase demo requests with founder-led LinkedIn posts 3 times a week

WorkedLinkedIn21 days
41Demo requests, up from 14
BeforeAug 4 to Aug 25 · 21 days
Lena Voss, founder of FernworkLena VossFernwork · Plant care subscriptions132%

Recover lost orders with an abandoned cart email and a care guide

WorkedEmail14 days
51Recovered orders, up from 22
BeforeJul 28 to Aug 11 · 14 days
Tess Albright, founder of QuillstackTess AlbrightQuillstack · Proposal software for agencies72%

Raise paid conversions with a case study page for every agency client

WorkedYour site28 days
31Paid conversions, up from 18
BeforeAug 25 to Sep 22 · 28 days
Zoe Lindqvist, founder of NorthpawZoe LindqvistNorthpaw · Pet telehealth

Grow revenue by partnering with 5 local vet clinics

WorkedPartnerships30 days
100%Revenue: $4,600 → $9,180
Ines Duarte, founder of SabléInes DuarteSablé · Bakery wholesale ordering140%

Grow wholesale revenue by mailing sample boxes to 30 cafes

WorkedOutbound21 days
$7,440Wholesale revenue, up from $3,100
BeforeAug 19 to Sep 9 · 21 days
Marcus Grant, founder of GroundworkMarcus GrantGroundwork · Landscaping CRM163%

Grow pipeline with a trade show booth and same-day follow up

WorkedIn person21 days
$31,500Pipeline, up from $12,000
BeforeSep 2 to Sep 23 · 21 days
Jun Park, founder of FieldnoteJun ParkFieldnote · User research repository83%

Increase trial starts with a comparison page against the market leader

WorkedSearch28 days
161Trial starts, up from 88
BeforeAug 15 to Sep 12 · 28 days
Maya Okafor, founder of BrightloopMaya OkaforBrightloop · Scheduling for dental clinics175%

Reactivate churned clinics with a win-back email

RunningEmailDay 10 of 14
11Reactivations, up from 4
BeforeStarted Sep 20 · Day 10 of 14
Kenji Sato, founder of KintsuKenji SatoKintsu · Repair marketplace

Increase bookings with a same-day repair guarantee on the homepage

RunningYour siteDay 15 of 21
38%Bookings: 230 → 318
Aisha Bello, founder of Kora SkinAisha BelloKora Skin · Skincare for melanin-rich skin61%

Grow orders with TikTok routine videos featuring dermatologists

RunningTikTokDay 11 of 21
498Orders, up from 310
BeforeStarted Sep 21 · Day 11 of 21
Greta Lund, founder of StillwaterGreta LundStillwater · Therapy practice software120%

Increase signups with listings on 12 therapist directories

WorkedSearch30 days
119Signups, up from 54
BeforeJul 31 to Aug 30 · 30 days
Mira Patel, founder of DosewiseMira PatelDosewise · Medication reminders97%

Increase app installs with QR cards at the pharmacy counter

WorkedIn person28 days
512App installs, up from 260
BeforeJul 26 to Aug 23 · 28 days
Priya Raman, founder of LedgerlyPriya RamanLedgerly · Bookkeeping for freelancers

Grow revenue with an annual plan offer on the pricing page

WorkedYour site28 days
70%Revenue: $8,200 → $13,940
Jade Morales, founder of ShiftwellJade MoralesShiftwell · Rostering for nurses

Book more sales calls by cold emailing 200 nurse managers

WorkedEmail21 days
217%Sales calls booked: 6 → 19
Camila Reyes, founder of MesaCamila ReyesMesa · Restaurant inventory

Win more paying locations with walk-in demos at 40 restaurants

RunningIn personDay 9 of 14
67%Paying locations: 12 → 20
Fatima Noor, founder of ClearpathFatima NoorClearpath · Visa paperwork for founders145%

Book more consults with a weekly live Q&A on YouTube

RunningYouTubeDay 25 of 28
27Consult bookings, up from 11
BeforeStarted Sep 8 · Day 25 of 28
Theanna spotted it

Abandoned carts spike on Sunday nights.

The play: A recovery email with a care guide.

David Feld, founder of RentrollDavid FeldRentroll · Tools for small landlords72%

Increase signups by answering questions in r/landlord

RunningRedditDay 12 of 21
129Signups, up from 75
BeforeStarted Sep 18 · Day 12 of 21
Aisha Bello, founder of Kora SkinAisha BelloKora Skin · Skincare for melanin-rich skin

Grow revenue by seeding 25 boxes to micro-creators

WorkedInstagram21 days
125%Revenue: $9,400 → $21,150
Priya Raman, founder of LedgerlyPriya RamanLedgerly · Bookkeeping for freelancers

Get more new customers with an accountant referral program

WorkedPartnerships28 days
88%New customers: 41 → 77
Zoe Lindqvist, founder of NorthpawZoe LindqvistNorthpaw · Pet telehealth76%

Book more consults with search ads on after-hours vet terms

WorkedSearch21 days
264Consults, up from 150
BeforeAug 20 to Sep 10 · 21 days
Theanna spotted it

Trial starts come from people comparing tools.

The play: A comparison page against the market leader.

Jun Park, founder of FieldnoteJun ParkFieldnote · User research repository52%

Increase trial starts with a founder newsletter every Tuesday

RunningEmailDay 24 of 28
140Trial starts, up from 92
BeforeStarted Sep 9 · Day 24 of 28
Theanna spotted it

LinkedIn impressions and demo requests rise together.

The play: More founder-led posts, 3 a week.

Amara Diallo, founder of TendrAmara DialloTendr · Invoicing for contractors126%

Increase signups with a free invoice template as a lead magnet

WorkedSearch30 days
702Signups, up from 310
BeforeJul 21 to Aug 20 · 30 days
Nora Whitfield, founder of Hearth & CoNora WhitfieldHearth & Co · Home insurance for renters105%

Increase quotes started with Instagram Reels answering renter questions

WorkedInstagram21 days
287Quotes started, up from 140
BeforeAug 6 to Aug 27 · 21 days
Ryan Chen, founder of TallyhoRyan ChenTallyho · Event ticketing89%

Get more events listed with early-bird pricing for organisers

WorkedYour site21 days
72Events listed, up from 38
BeforeAug 12 to Sep 2 · 21 days
Keisha Brooks, founder of CrownroomKeisha BrooksCrownroom · Salon booking61%

Increase bookings by rebuilding the Google Business profile

WorkedSearch28 days
338Bookings, up from 210
BeforeAug 3 to Aug 31 · 28 days
Yara Haddad, founder of LoomlaneYara HaddadLoomlane · Handmade rug marketplace

Grow revenue with Pinterest boards organised by room

WorkedPinterest30 days
65%Revenue: $6,800 → $11,220
Greta Lund, founder of StillwaterGreta LundStillwater · Therapy practice software189%

Increase demo requests with a webinar for new practice owners

WorkedWebinar14 days
26Demo requests, up from 9
BeforeAug 21 to Sep 4 · 14 days
Sasha Kim, founder of PocketcoachSasha KimPocketcoach · AI fitness coaching64%

Grow revenue by moving the paywall after the first workout

WorkedYour site21 days
$8,530Revenue, up from $5,200
BeforeAug 13 to Sep 3 · 21 days
Ryan Chen, founder of TallyhoRyan ChenTallyho · Event ticketing171%

Get more new organisers by inviting ticket buyers to host their own

WorkedEmail21 days
46New organisers, up from 17
BeforeSep 3 to Sep 24 · 21 days
Marcus Grant, founder of GroundworkMarcus GrantGroundwork · Landscaping CRM188%

Book more sales calls with LinkedIn DMs to landscaping owners

WorkedLinkedIn21 days
23Sales calls booked, up from 8
BeforeAug 5 to Aug 26 · 21 days
Camila Reyes, founder of MesaCamila ReyesMesa · Restaurant inventory

Grow revenue with a chef ambassador and a discount code

WorkedPartnerships21 days
82%Revenue: $7,100 → $12,920
Sasha Kim, founder of PocketcoachSasha KimPocketcoach · AI fitness coaching96%

Increase trial starts with daily TikToks showing one real workout

RunningTikTokDay 14 of 21
188Trial starts, up from 96
BeforeStarted Sep 15 · Day 14 of 21

On this page

+99%

median lift

40 experiments32 finished
Kenji Sato, founder of KintsuKenji SatoKintsu · Repair marketplace133%

Get more new customers with referral credit for both sides

WorkedReferrals28 days
149New customers, up from 64
BeforeJul 14 to Aug 11 · 28 days
Elise Carter, founder of PagewiseElise CarterPagewise · Reading app for kids

Increase app installs with one post a week in parent Facebook groups

WorkedFacebook28 days
154%App installs: 420 → 1,066
Mira Patel, founder of DosewiseMira PatelDosewise · Medication reminders

Activate more users by cutting onboarding from 7 screens to 3

WorkedYour site14 days
65%Activated users: 180 → 297
Bea Castillo, founder of TutorlyBea CastilloTutorly · Online maths tutoring133%

Get more paid students with a free first lesson booked in one click

WorkedYour site21 days
63Paid students, up from 27
BeforeAug 8 to Aug 29 · 21 days

Best channels on this page

Average lift, channels with 2+ runs

  • LinkedIn+191%
  • Outbound+151%
  • Email+149%
  • Instagram+115%
Tess Albright, founder of QuillstackTess AlbrightQuillstack · Proposal software for agencies183%

Increase demo requests with a 6-show agency owner podcast tour

WorkedPodcasts30 days
34Demo requests, up from 12
BeforeJul 29 to Aug 28 · 30 days
Keisha Brooks, founder of CrownroomKeisha BrooksCrownroom · Salon booking

Increase repeat bookings with text reminders and a rebook link

WorkedSMS21 days
78%Repeat bookings: 96 → 171
Yara Haddad, founder of LoomlaneYara HaddadLoomlane · Handmade rug marketplace

Raise conversion rate with the weaver's story on every product page

WorkedYour site28 days
64%Conversion rate: 1.4% → 2.3%
Elise Carter, founder of PagewiseElise CarterPagewise · Reading app for kids161%

Grow revenue with teacher bundles for whole classrooms

WorkedOutbound21 days
$6,260Revenue, up from $2,400
BeforeSep 4 to Sep 25 · 21 days

Early access

Stop guessing.Start testing.

We're opening the beta to a select group of founders ready to go all in on growth, and to help us shape it into the best product it can be.

We'll email you about early access. Unsubscribe anytime.

Example experiments. Founders, companies and results shown are illustrative.